My name is Eric Corey Freed, and I am the author of Frictionless. I wrote this book because, after 35 years of being a “Professional Pesterer” pushing clients toward bold ideas, I realized that innovation isn’t an “idea” problem—it’s an “implementation” problem. We are evolutionarily and culturally wired to resist change, and I wanted to provide a set of concrete tools to bypass that resistance.

My hope is that, in reading this book, you will discover how to identify the hidden frictions—fake, real, imagined, and created—that are currently slowing you down. In this book, I hope to instill in you the same sort of “Why Not?” passion that I have for disrupting the status quo. Ultimately, I want you to see this book as a tool to help you move your projects from “stalled” to “frictionless”.

In this book, you’ll learn about the physics of the “No” and the chemistry of the “Yes”:

• The Brain’s Bouncer: How your amygdala—the brain’s threat-detection expert—is actively convincing your team that your innovation is a threat to their survival. 
• The F.R.I.C. Taxonomy: How to distinguish between “Fake Friction” (habit) and “Real Friction” (logistics) so you stop fighting the wrong battles. 
• The 4-Day Work Week Experiment: A deep dive into how “Imagined Frictions” almost killed a policy that eventually boosted both profit and sanity. 

You will love this book if you are an intrapreneur fighting the corporate “immune system,” a team lead tired of unproductive meetings, or an entrepreneur who wants to scale without the bloat.

Frictionless is a nonfiction book that speaks to The Rebels and The Bottleneck Breakers who are looking at Implementation Science and Behavioral Psychology as the real keys to success for the first time.

The book is written in 4 Parts:

• Part 1: The Forces of Drag (Chapters 1–9) explores the physics of why ideas stall. We’ll dive into every angle of how friction causes drag, starting with the “brain’s bouncer”—the amygdala—and how it triggers the “Shutdown Symphony” of excuses that kill innovation before it even has a chance to breathe.
• Part 2: The Taxonomy of Friction (Chapters 10–13) provides a detailed breakdown of the four archetypes of resistance: Fake, Real, Imagined, and Created. You’ll learn to stop using “Real” logic to fight “Fake” habits and how to finally shine a light on the “Imagined” monsters that keep your team paralyzed in the status quo.
• Part 3: The Frictionless Framework (Chapters 14–17) is your tactical roadmap. We’ll move into how to actively map these frictions, deploy specific strategies to overcome the drags, and identify the hidden landmines that often sabotage even the most well-intentioned implementation plans.
• Part 4: Applying the Frictionless Mindset brings the theory into the real world. You’ll learn how to apply this framework to everything from managing high-stakes projects and boosting team productivity to reaching your own personal goals by finally releasing the internal parking brake. 

My Publishing Journey: Where Your Support Goes

I’m publishing Frictionless with the support of Manuscripts Press, an innovative platform that provided me with a full publishing team to bring this book to life.

This Winter, I’m working closely with:

• A revisions editor, copy editor, and proofreader to refine and elevate every story in the book
• A marketing strategist to help me connect with new audiences and make the book’s message reach those who need it most.
• A cover artist and layout editor who will ensure the final product is visually stunning and professionally produced.

If we reach our pre-sale goals, I’ll be releasing Frictionless in multiple formats:

• E-book, paperback, hardcover, audiobook if we pre-sell $15K

Launch Perks & Exclusive Packages

Everyone who purchases a perk to the book launch will receive:

• A copy when I publish in Winter 2026.
• The opportunity to have your name featured in the Acknowledgments section of my book (“with Special Thanks to”).
• You will have the opportunity to be involved in finalizing my cover.
• Early access to the Introduction.
• And more surprises along the way!

Other Ways to Support

Can’t contribute financially? No problem—there are other powerful ways to help:

• Share the presale campaign on Instagram or LinkedIn using #FrictionlessFramework and tag me to help spread the word.
• Recommend the book to five people—friends, coworkers, or family—who are ready to challenge comfort and reinvent their lives.
  

Follow Me:

• Linkedin
• http://www.frictionlessframework.com/

Thanks again,
Eric Corey Freed

About the Author:

Eric Corey Freed is an award-winning architect, author, and global speaker. As Principal and Director of Sustainability for CannonDesign, he leads healthcare, education, and commercial clients toward innovative buildings. CannonDesign was named by Fast Company as one of the world’s most innovative companies and by Fortune as one of their 50 “Change the World” companies.

His work has been featured in Time, Newsweek, Metropolis, Dwell, Fast Company, Forbes, The New York Times, and The Wall Street Journal; and on-air in Fox News, HGTV, The Sundance Channel, and PBS.

Eric is the author of 13 books, including Green Building & Remodeling for Dummies and Circular Economy for Dummies. In 2012, he was named one of the “25 Best Green Architecture Firms” in the US, and one of the “Top 10 Most Influential Green Architects.” In 2017, he was named one of Build’s American Architecture Top 25. He’s one of the 2021 Environment + Energy Leaders and in 2024, he was named the Net Zero Trailblazer for Innovation. He holds a prestigious LEED Fellow award from the US Green Building Council.

His latest book, Frictionless: Overcoming the Drags that Shut Down Innovation, will be released at the end of 2026.

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